Penn State University Park - How to Start Your Own Digital Consulting Firm and Win Clients

Abu will explain his transition from Penn State to starting his own digital consulting firm, and what the job looks like in his daily life.

 

Abu Fofanah

House of Fofanah

Founder
Abu Fofanah is a digital strategist and entrepreneur. He is the CEO of a digital marketing agency called House of Fofanah, which is aimed at developing technology focused solutions to help the brands and influencers monetize their online communities.
Abu has worked alongside some of the world’s most recognizable Fortune 100 and 500 companies around the world helping them transform their business. His career began at just 17 years old when he was given the unique opportunity to work at one of the big four firms: PwC. He contributes most of his early rise to the fundamentals he was able to learn during his time at the company.
Abu received his business degree from the Schreyer Honors College at Penn State where he studied Supply Chain Management and Information Systems. After college, Abu decided to continue his education and spent the next few years living in India, London, Paris, and Milan.

Some notable career highlights:
  • Abu was featured in Business Insider as one of the top students for his entrepreneurship. He received the honor "4 under 30" from Global Entrepreneurship Network.
  • He has given many keynote addresses over the last few years from churches to community centers, to universities to one of his most well-known address honoring the COO of the Ritz Carlton.
  • During his time in college, he finished among the top of his class and was the graduation speaker

For more information, visit gew.psu.edu