Penn State University Park - Online Marketing 101: You are the Prize

Lucy Danziger will be talking about the power of the individual to influence her network, grow a small app or brand into a large one, and value where you spend your time, clicks, money and connections. In today's battle for users, you can be picky. You are the asset and the sooner you get that the better your future outcomes will be!

 

Lucy Danziger

Hintd

Founder
Lucy Danziger, former editor-in-chief of SELF magazine for over 12 years, launched Hintd to help women "create the life they want" one wish list at a time. During 12 plus years as editor-in-chief of SELF magazine, Lucy grew self.com to more than 6.5 million unique visitors a month and 40 million page views a month. Danziger grew licensing for SELF to include branded fitness gear, workout DVDs, an exercise app, a web TV channel, diet and health books, and launched a nationally-distributed upscale line of frozen meals. She is author of three best-selling books on happiness, diet, and how to eat to stay energized, slim and healthy. She is currently writing her fourth book on reaching personal goals. Danziger understands what women want and how to give them interactive programming “all about them.” She understands how to use micro-communities to build brand loyalty.
For more information, visit gew.psu.edu