Start, Grow, and Harvest the Profits: Entrepreneurship Essentials

The week of November 13—19 is International Global Entrepreneurship Week. Join us for a half day designed to help shape the entrepreneurial ecosystem in Nash County and jump start the week of celebration! If you have an idea to explore, this event for you. Come learn about the many resources available to help a business start, grow, and harvest the profits!

CONCURRENT BREAKOUT SESSIONS GROUP I 8:15-9:15 AM CHOOSE ONE

Steps to Starting a Business 101 Room 8253

Understand the basics of starting a business, the importance of self-assessment and evaluating the feasibility of an idea. Learn about legal issues, licensing, zoning, operations and more. Discover the resources available to help you start and successfully operate your business.

Presenter: Ed Ormsby has been providing counseling and consulting services to small business owners for over twenty years. He has held sales, marketing, and executive management positions with Fortune 500, mid-sized, and small businesses.

Get Found on Google Search and Maps Room 8255

Learn how to create or claim a local business listing, manage business information across sites, and help customers find important information about the business, such as hours of operation and driving directions.

Presenter: Melanie Diehl helps businesses profit from the digital marketing tools available to them to maximize their market reach. She is a National Google Trainer, Digital Marketing Trainer, Email Marketing Expert, and Social Media Marketing Pro.

CONCURRENT BREAKOUT SESSIONS GROUP II 9:30-10:30 AM CHOOSE ONE

500 Home-Based Business Ideas Room 8253

Starting a small business requires determination, motivation, planning and know-how. One of the safest ways to start a new business is to start out working from home. Not only will overhead be low, it provides an opportunity to try out a business idea before plunging in.

Grow Your Business Online Room 8255

Learn how customers find a business online, how to promote the online business presence with search engine optimization (SEO), and with online advertising. Leave this session with bonus tools to help manage a business onlineLearn how customers find a business online, how to promote the online business presence with search engine optimization (SEO), and with online advertising. Leave this session with bonus tools to help manage a business online.

Presenter: Melanie Diehl is a self-proclaimed accidental entrepreneur, who has more than 25 years of experience and understands the unique challenges faced by small business owners and the self-employed. She is a “Your Cities On The Solutions Provider” with Constant Contact and became an Official City Partner with Google’s Map program in 2015.

CONCONCURRENT BREAKOUT SESSIONS GROUP III 10:45-11:45 AM CHOOSE ONE

Fueling Your Small Business with SBA Lending Room 8253

Existing and potential small business owners will learn about federal financing for starting, expanding, or purchasing a small business and free resources available from the U.S. Small Business Administration. The SBA will present government lending options and show how to match programs to needs, including inventory, working capital, and commercial real estate.

Presenter: Patrick Rodriguez is the Senior Area Manager for the U.S. Small Business Administration, North Carolina District office, Raleigh area. He serves a 21 County area connecting aspiring entrepreneurs and current business owners with valuable resources to help with planning, funding, and running a small business. Patrick also coaches lenders on how to apply SBA guarantee loan programs to assist small business clients.

Succeeding in a Micro Moments World Room 8255

Discover strategies to help small businesses succeed in a mobile-first world! Connect with customers on mobile to ensure the business is there from the moment they find it online to the moment they click, call, or buy. Emphasis will be placed on maximizing visibility through search queries, engaging customers by using intent and content properly, and enlarging the view of the customer journey by using a new software tool.

CONCURRENT BREAKOUT SESSIONS GROUP IV 12:00-1:00 PM CHOOSE ONE

Veteran Entrepreneurship Programs by the SBA 8253

The U. S. Small Business Administration has been tasked with providing our nation’s veterans and their spouses or widows with detailed program information on the availability of special benefits, resources, loans and programs they may be eligible for when staring or growing their small business.

Presenter: Patrick Rodriguez serves as the Senior Area Manager for the Small Business Administration, North Carolina District, Raleigh-Durham, where he shares important SBA tools for veterans who are retired or recently separated from the service, such as the nationally recognized Operation Boots to Business: From Service to Startup. An Army veteran himself, Patrick is active in veteran’s outreach.

Sharing Your Story through Video 8255

With 400 hours of video being uploaded to YouTube every minute, it is crucial for businesses to find ways to standout and be engaging. This program is all about the power of video and how to use video content to promote a business, improve marketing efforts, and build a loyal audience. Topics include the process of creating, production tips, and tools for creating quality video. Register for this session to be guided through the entire process!

Limited Seating - Reserve Your Seat Today!

To REGISTER for the breakout sessions, go to: nashcc.edu/sbc

Click on Links and SBC Schedule; Find the seminar of interest and register!

Nash Community College

Continuing Education and

Public Services Building

2nd Floor, Rooms 8253 and 8255

522 N. Old Carriage Road

Rocky Mount, NC 27804

252.451.8233

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Start, Grow, and Harvest the Profits: Entrepreneurship Essentials

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