Talking to Customers: Understanding What Customers Really Want

Customer discovery is a tool used in lean business planning to help businesses to figure out, as quickly as possible, the right thing to build, that customers want, and what they will pay for it. The process of customer discovery is simple, talk to customers about their problems, not your solution, to understand what they really want. Both existing businesses and start-ups can avoid risk through the proven process of customer discovery. In this workshop, we outline what customer discovery is, why you need to question your assumptions, how to test your ideas, and how to use information from customers to make better business decisions. This event is hosted in partnership with the Happy Valley LaunchBox powered by PNC Bank.