Tips & Free Resources for Startups and Small Businesses Operating without a Marketing Team Member

When it comes to marketing, many entrepreneurs don’t realize the potential and power of having a<br style='user-select: auto;'>marketing plan. This action-oriented document guides a business’s marketing strategy. The workshop<br style='user-select: auto;'>will help business owners understand the importance of a marketing plan, how to write one and how to<br style='user-select: auto;'>achieve your marketing goals without breaking your wallet. The session will also include how to identify<br style='user-select: auto;'>your competitive advantage and target audience, how to conduct market research and how to promote<br style='user-select: auto;'>your business in a budget-friendly way.<br style='user-select: auto;'><br style='user-select: auto;'>________________________<br style='user-select: auto;'><br style='user-select: auto;'>Kelly Garland is an assistant professor of business in TCC’s Business, Industry and Technology division.<br style='user-select: auto;'>She has been a full-time faculty member for the past three years. Prior to that she was an adjunct<br style='user-select: auto;'>professor in the division. The classes she currently teaches include Principles of Marketing, Business<br style='user-select: auto;'>Communication, and Introduction to Entrepreneurship.<br style='user-select: auto;'><br style='user-select: auto;'>Professor Garland has nearly 25 years of marketing experience, working in public relations and<br style='user-select: auto;'>marketing travel destinations. She consulted with state governments (Tennessee, Wisconsin), cities<br style='user-select: auto;'>(San Antonio, Phoenix, Nashville and Memphis), towns (Fredericksburg, Texas; Brenham, Texas) and also<br style='user-select: auto;'>high-end properties (Blackberry Farm, Rosemary Beach). She assisted these clients get very specific<br style='user-select: auto;'>messages inside travel sections of newspapers and magazines. She also assisted in the promotion of<br style='user-select: auto;'>special events, grand openings, festivals and more. Each of these products targeted a specific audience,<br style='user-select: auto;'>had a carefully crafted message, and achieved precise and measurable results.<br style='user-select: auto;'><br style='user-select: auto;'>She has a bachelor’s degree in finance from the University of Florida and a master’s degree in business<br style='user-select: auto;'>administration (with a marketing concentration) from Georgia State University.