UC Davis Venture Catalyst Knowledge Exchange Webinar

Many people believe that providers (practitioners and facilities) drive adoption of new medical technology. That is rarely the case. Most often, the payer community dictates what healthcare products and services will be reimbursed, and reimbursement typically drives successful technology commercialization. This talk, led by reimbursement expert Jessica Holmes will lay out a complete picture of reimbursement strategy, including the four pillars of reimbursement: coverage, coding, payment, and clinical evidence. Critical differences will be discussed between clinical data development for the FDA/regulatory pathway and the payer pathway for coverage and payment by health plans.

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