Uncovering AI Opportunities: Jobs To Be Done

Over the past year, Generative AI has exploded onto the scene and is evolving at warp speed. Individuals, teams, and organizations are at varying stages of wrapping their heads and their arms around how best to make use of these new GenAI-fueled capabilities. Is there a proven set of tools we can use to help us identify not-so-obvious opportunities?

In the Nov. 17 session of Project TBD, which will be part of Global Entrepreneurship Week, we’ll have a conversation with Jay Gerhart, Vice President - Innovation at Atrium Health, about the Jobs To Be Done (JTBD) framework. He'll provide an overview of the JTBD mindset, language, and methods. Then, we'll explore how a "Jobs" approach can help us uncover how knowledge workers might "hire" a GenAI solution to accomplish objectives and make better progress in their lives.