The Business Playbook: Winning Strategies For FIFA World Cup 2026

The FIFA World Cup 2026 will bring 39 days of global attention — and unprecedented opportunity — to Dallas. Join us for The Business Playbook, a dynamic lunch-and-learn panel designed to help entrepreneurs and their networks, develop winning strategies for growth. Hear from industry experts on key areas of business readiness, including operations, access to capital, workforce development, marketing, risk management, and e-commerce. Network with peers and community leaders who are working to ensure Dallas businesses are ready to compete on the world stage.