Cashing In On Sweat Equity: How The Right Marketing Strategy Can Double The Value of Your Business

Four of the eight key drivers of business value fall under marketing, and most business owners don't know it. That gap can cost millions. In this 90-minute webinar, you'll learn the eight key drivers of value and how the four marketing-related drivers dramatically impact business value, up or down. Discover the difference between owner vs. manager metrics, how to avoid building an unsaleable business, and how to turn marketing efforts into a value multiplier and not just a lead generator. Every owner will have a last day. Whether you're planning an exit in the next five years or protecting against the unexpected, this session gives you the tools to grow and cash out on your terms.

Speaker

• Kevin Koster, Skopos | The Brand Refinery, President/CBO, CVB, CEPA