Data as a Strategy: Why Smart Entrepreneurs Track from Day One

Startups that treat data as a strategic asset from the beginning are better equipped to make informed decisions, attract funding, adapt to market changes, and demonstrate progress to stakeholders. This session shares practical tips for making smart data decisions early ”like what to track, how to track it, and why it matters”so founders can build habits that support long-term success. Featuring real Kansas examples where data made the difference between stalling out and scaling up.

Speaker

• Cory Keller, Kansas Commerce, Ecosystem Development & Strategic Partnerships