Designing for the Owner Economy: A Hands-On Workshop

This interactive workshop builds on Doug Luciani’s talk: Entrepreneurship Reimagined: From Storefronts to Side Hustles. A Wake-up Call for Entrepreneurship Support. The Owner Economy is here: 30 million solo businesses. Creators turning skills into income streams. AI-powered solopreneurs building what used to require entire teams. But there's a growing disconnect between what today's entrepreneurs actually need and what our well-intentioned systems are built to deliver. If you’re a solopreneur, gig worker, or side hustler, bring your lived experiences and real challenges.  If you’re a part of the support ecosystem – mentor, educator, funder, or policy leader – bring your tools and curiosity.  Together, we’ll explore where friction lives and what better could look like. This isn't theory. This is problem-solving for an entrepreneurial landscape that already exists. The question isn't whether the Owner Economy is coming. It's whether we'll design systems together that actually serve it.