From Idea to CEO: Youth Entrepreneurship and Business Pitch Workshop

From Idea to CEO is an interactive entrepreneurship workshop designed to help youth, aspiring entrepreneurs, and early stage founders move from business ideas to organized action.

Led by Brandon Ward, founder of The WE Mentality and creator of The Lemonade Stand Business Plan, this session combines entrepreneurship education, leadership development, storytelling, and practical business planning. Participants will explore how to identify a business idea, define a customer, understand basic money concepts, communicate value, and prepare to pitch with confidence.

Attendees will come away with a clearer understanding of what it takes to start a business, how to think through a simple business model, and how self awareness can support leadership, teamwork, and decision making.

This activity is ideal for students, parents, educators, youth organizations, community partners, new entrepreneurs, and anyone interested in helping young people build confidence through entrepreneurship.

Key takeaways include:

Understanding the mindset of a young CEO

Turning an idea into a simple business concept

Identifying customers and solving real problems

Learning basic marketing, money, and pitch fundamentals

Building confidence, communication, and leadership skills

Speaker: Brandon Ward, award winning business advisor, leadership coach, author, speaker, and founder of The WE Mentality.