From Idea to Impact: Using Focus Groups to Build Your Business

This hands-on workshop invites emerging entrepreneurs to see focus groups as more than just research; they’re powerful community-building tools and creative incubators for business growth. Participants will explore how to design and host intentional focus groups that generate meaningful insights, authentic feedback, and actionable strategies. Through guided activities, you’ll learn how to: ● Identify your target audience and trusted advisory circle ● Craft purposeful questions that validate your business ideas ● Use visual tools like mind maps to clarify and reverse-engineer your goals ● Collect and analyze feedback through surveys and visuals that drive decisions By the end of the session, you’ll walk away with a personalized focus group plan, ready-to-use questions, and the confidence to transform ideas into impact.