Testing Your Business Ideas with David Bland - Hosted by ChicoSTART

Join us for GEW in Roseville with David Bland, Founder of Precoil and Author of Testing Business Ideas! 

Founders are often carrying too many open questions at once.

Do customers care?

Will they pay enough?

Can we build it?

Participants will learn how to extract the hidden assumptions behind their idea, map which ones matter most, and identify the fastest, most practical tests to reduce risk before spending more time, money, or energy building the wrong thing.

Rather than receiving generic startup advice, founders will work directly on their own business ideas and leave with:

- A clearer understanding of what is actually uncertain

- A mapped set of assumptions across desirability, viability, and feasibility

- Practical experiment options from Testing Business Ideas

David J. Bland is the lead author of Testing Business Ideas and founder of Precoil, where he developed the Precoil EMT System (Extract–Map–Test) a decision-readiness standard for high-uncertainty, high-capital strategic bets. He helps executive teams build decision infrastructure that makes risk explicit, shared, and testable before major funding, momentum, and sunk costs make decisions harder to change.