What B2B Can Steal from B2C Marketing (and Actually Get Away With)

This session is for anyone who wants to put more SIZZLE into their marketing efforts to see real growth-whether that is awareness, leads, or driving traffic and conversions. Big B2C brands that are households names have BIG budgets, and so their strategies and tactics are often dismissed as too ""pie in the sky"" for small businesses, and especially B2B businesses like professional service--however, we can take the lessons learned and apply them to businesses of ANY size.

This session will present some of those campaigns, lessons learned, and give real, actionable items and takeaways of how local KC businesses can use these to see growth through their marketing efforts and reach their goals.

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