Fireside Chat with Olivia Chen

An expert in guerrilla marketing, Olivia has a proven track record in developing brand stories with focus on optimizing messaging, effective marketing mix, and maximizing sales conversion. Passionate about creating positive change and growth while sharing her Taiwanese culture and traditions, especially Boba Milk Tea, with the world. 

Olivia holds a B.S. from University of Berkeley, Haas Business School and an MBA/MA from University of Pennsylvania, The Wharton School and The Lauder Institute. She led global and domestic product marketing teams at Estee Lauder (Clinique, Donna Karan Cosmetics, and Origins) and is a former publicist for Amazon and New York Times bestselling authors.

In her spare time, Olivia is an avid baker and bento creator.