In speaking with startups in our network, a trend has emerged regarding the importance they place on building a strong team.
“The best advice I've gotten has been to surround myself with smart, hardworking, and successful people that I respect,” said Denny Hollick, cofounder of Global Startup Battle winner ConceptKicker. “We really are a product of our environment - and surrounding yourself with good people in everything you do is what I believe can make or break someone.”
Finding employees who espouse company values and can be trusted to work hard is critical for startup founders looking to rapidly scale their budding firms. It is no surprise then that The Power of Habit, a book that dissects human behavior and the habits of successful organizations, was on our February reading list.

The Power of Habit: Why We Do What We Do in Life and in Business By:Charles Duhigg
Through case studies that delve deeply into organizations like Target, Starbucks and Alcoholics Anonymous among others, the book outlines the importance of understanding people and their habits to find success on an organizational level.
Just as Target uses data to understand its customers to better predict buying patterns or Starbucks was able to shift its company culture to empower employees and raise job performance, author Charles Duhigg argues that understanding how habits affect people lies at the core of solving most organizational issues.
This book is a must-read for anyone who has ever wondered if they could do something better, whether in their life or with their business. It forces introspection and calls for deliberate actions to transform habits and find success.
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Do you have suggestions of entrepreneurial books we should be reading? Tweet your suggestions to us (@UnleashingIdeas) and tag them with #GEWReadingList!