The Power of Visual Storytelling on Social Media


Social media platforms have captured the attention of 4.57 billion users worldwide. With people now more than ever reaching for their phones to stay connected to the outside world, a social media presence for small businesses is vital to stay afloat in a turbulent economy. But how do we keep the attention of weary and savvy users who are already agitated from the bombardment of constant advertisements? Storytelling. Storytelling harnessed with compelling and creative visuals not only keeps the users from scrolling past but forms a lasting memory. In this Global Entrepreneur Month presentation learn how to construct engaging content to enhance your small business’ social media presence and build lasting relationships with your customers.

Presenter: Andrea Rohr, Design and Production Manager, Washington State Department of Commerce

Andrea first dabbled in graphic design when her high school class was allowed to enter a contest to design the Fourth of July tee shirt for her small town’s annual celebration. She won! Well, she was 1 of 2 chosen winners. Andrea went on to get a degree in sociology from the University of Washington while taking art classes when she could. She couples the study of human behavior and a passion for design to help small businesses in the Puget Sound area elevate their presence on the web and social media. Andrea is a member of the American Institute of Graphic Arts (AIGA), Women in Film: Seattle, and volunteers her time at a local arts organization.