Susanna Toth Lee

Founder, CEO of the Hungarian British Business Alliance / Business Growth Specialist / Ambassador of International Relationships at Dolores / Ambassador of London Chamber of Commerce & Industry
Susanna aims to assist overseas partners in accelerating sustainable growth without cross-cultural barriers, reaching their goals, collecting generous profits and capitalising on technology to facilitate growth.
With over 30 years of entrepreneurial adventure in international management, Susanna has been a driving force in supporting the growth of organisations. Her expertise lies in developing communication strategies and reviewing and implementing processes, ensuring the success of her clients.
She helps businesses set up, expand and invest in the UK, Hungary, and CEE.
Her team at HBBA helps businesses target maximising International Trade as a means of company expansion, improved profits, brand recognition, increased value, and growth.
HBBA’s international support team of advisers is dedicated to supporting and expediting market entry, ensuring your business is set up for global success. Their expertise and commitment will provide you with the necessary support and guidance.
She has built up a vast network of senior contacts and decision-makers globally with different industry partners and customers. As a Founder of HBBA, she feels privileged to collaborate with the Embassy of Hungary in the UK.
Her significant clients include the UK Ministry of Defence, Harley-Davidson, MOL, KPMG, 3M, RTL TV Channel, Kürt Zrt, ATCO Fronte…