Virtual Introduction to Demographic Research: Finding Your Target Audience

According to the U.S. Census Bureau, over 6 million people live in the Philadelphia metro area! How many of them purchase your products and services? How many are your potential customers?

In this class you will learn how to find and narrow your target audience using Free Library of Philadelphia databases and other free resources. We will also discuss how to make use of demographics, psychographics, market research, and open data.