WEW 2023- Market Smarter, Not Harder Viewing Party held at the San Marcos Area Chamber of Commerce

Failing to plan is planning to fail. In a world brimming with information and competition, crafting an effective marketing strategy has become more challenging than ever before. "Market Smarter, Not Harder: The Path to a Successful Marketing Strategy" is a compelling and insightful guide that reshapes the way businesses approach marketing. Take away a step by step guide in what to include in your marketing strategy and how to analyze the effectiveness of that marketing strategy. The Texas South-West SBDC's have partnered together to bring you expert content to help your small business grow and succeed.

About Jennifer Mann

Jennifer Mann serves as the Chief Operating Officer at Key Concepts Marketing. With a relentless drive for success, she spearheads the company's capabilities and collaborates closely with clients to develop and execute tailored marketing strategies that drive revenue
growth. Drawing upon her experience in marketing, non-profit organizations and organizational growth; Jennifer is dedicated to assisting clients in achieving heightened business growth and visibility. Her commitment to excellence ensures that Key Concepts Marketing surpasses customer satisfaction, retention, and overall company goals.

Jennifer graduated with her Bachelor's of Science degree in Communication from the University of Houston-Victoria in December 2022. Residing in Victoria, Texas, she has established herself as an integral member of the community. Jennifer actively engages with various organizations.

Presently, she is the President for the Victoria Professional Express Network, a chapter of the American Business Women's Association. Additionally, Jennifer has made substantial contributions to the Victoria Chamber of Commerce Ambassador Board of Directors and the multiple PTO boards for her kid's schools. Her exceptional accomplishments have been recognized through multiple Women of the Month awards presented to her by the Victoria Professionals Express Network. Jennifer is also Google Certified in Google Analytics and Google Business Profile which allows her to make data-driven decisions for any business that she gets to work with. She is married to her husband, Josh, and together they have two children: Calleigh and Benjamin. Jennifer and her family are avid bowlers and both of her children compete on a competitive bowling team. She enjoys eating sushi and spending time with her friends and family.