Your Idea and the Other 100 Just Like It: The Importance of Value Proposition and Personal Branding

Entrepreneurs struggle to establish themselves because they lack a value proposition or cannot articulate it in a competively differentiating way. This session will provide guidance/education on the importance of the value proposition and how their personal commitment (personal brand development) supports it. The session will also have interactive elements that allow small groups to work individually and collectively to create/constructively assess one another's value proposition.