Guest post by Carol Evenson – Business Growth Expert
Businesses all over the world are using video as an effective content marketing strategy. Often, the creation of the video consumes all the business owner's time. Once the video is published, the business owner isn't finished with the marketing process, but they don't follow through on the steps needed to garner an audience for the video.
According to Hubspot, when information is heard only 10 percent of that information is remembered just three days later. If that same information is linked with a visual reference, 65 percent of the information is retained three days later. As far as views, content with images that are relevant to the content get 94 percent more views than content that doesn't have a visual. It's easy to see why video marketing can be so powerful for a startup.
Create Diverse Content
Along with your regular website and advertising content for your startup, consider diversifying your content across a number of channels. When you create a blog post for your website, you'll often send it to social media channels and in email to subscribers, but that shouldn't be the end of that piece of content. You can repurpose that content into video to have more of an impact for one piece of content.
If you're unsure of how to create your own video, there are companies that will produce your video. The cost will vary depending on the company that you use. It should fit within your budget to be effective. While it's not necessary to hire a company to produce your content, you should have a good camera with microphone to make the video as professional as possible.
Along with the costs to produce the video, professional subtitling services can be another expense you'll need to ensure is in the budget. Subtitling brings your video to a broader audience since it can help the hearing impaired and those in other countries.
Video in Marketing Campaigns
After the creation of your video, you can add it to your marketing campaign. It'll help further your ambitious marketing objectives whether that's ultimately a goal of gaining more viewers or selling a product.
Add the video to your YouTube channel. If you don't have one, you should create one for your business startup.
Send the video in an email to your subscribers. The word video in an email subject line increases open rates by 19 percent.
Add Keywords, Ads and Tags
Descriptions, keywords and tags make it possible for viewers to find you in the YouTube search engine as well as outside YouTube on the major search platforms like Google, Bing or Yahoo. Make sure they are directly relevant to your topic and business to be effective.
You can purchase keywords like you would for Google's PPC advertisements. This will drive people to your content. Include a call to action in your videos to ensure that the traffic you drive to the video knows what to do next.
Branding that Aligns with Your Startup
You don't have to have a huge budget to brand your company on YouTube and across the web. Instead of using YouTube as a place to put your videos to direct the audience to your website, you can consider your channel to be an extension of your business.
Create a custom background for your channel, so viewers will know it's your profile and brand. A custom background lets viewers know that you're a reliable company that plans to be around for a very long time. It builds trust with your audience.
The completion of your company's video for marketing purposes is only the first step in an overall video marketing campaign for your startup. You'll want to create content that resonates with your audience. You can do that with subtitles to bring in a broader audience, branding your channel and adding the video to your other marketing channels.