Celebrating Entrepreneurship: Key Highlights from the GEW 2024 Conference

Celebrating Entrepreneurship: Key Highlights from the GEW 2024 Conference

On November 19th, 2024, the Global Entrepreneurship Week (GEW) 2024 Conference took place at Hotel Africana, Kampala, under the theme “Entrepreneurship is for Everyone.” The event brought together over 1,500 attendees, including entrepreneurs, government officials, industry leaders, and ecosystem support organizations, all gathering to celebrate and empower Uganda’s vibrant entrepreneurial ecosystem.

A Welcoming Start: Setting the Stage for Entrepreneurial Growth

The conference kicked off with a warm welcome from the GEN Uganda Chairperson, who emphasized the importance of inclusivity in entrepreneurship. “Entrepreneurship is the key to unlocking sustainable growth and fostering innovation, and this week, we are reminded that entrepreneurship is for everyone – no matter their background,” the Chairperson noted.

After the opening remarks, the stage was set for the “Partner Moment” with Abid Weere, who highlighted the significance of partnerships in enhancing the reach and impact of GEW 2024. “The spirit of collaboration is essential for the success of any entrepreneurial ecosystem. Together, we can create an environment that not only nurtures businesses but also fosters innovation at every level.”

The Young Entrepreneur’s Journey: Insights from Aspiring Entrepreneurs

The first session of the day focused on the young entrepreneurial journey, moderated by Noah Wandera from Enterprise Uganda. This panel brought forward three young entrepreneurs: Mubarak Ssenyonjo (SSEMU Cleaning Service), Doreen Twongirwe (Florus Crafts), and Dora Egunyu (Shea House). Each shared their personal journey of starting a business and the challenges they faced as young entrepreneurs in Uganda.

Mubarak Ssenyonjo shared how SSEMU Cleaning Service started small but grew through perseverance and effective customer relationship management. "We began with just one client, and now we have over 100. The key is to deliver quality services consistently," he said.

Doreen Twongirwe spoke passionately about her journey in the crafts industry. "Creating Florus Crafts has been about showcasing the beauty of Ugandan culture through handmade products. Despite the challenges of scaling, we focus on maintaining high quality and expanding our product lines."

Dora Egunyu’s journey, which started from a passion for natural products, resulted in the creation of Shea House, a company that produces shea butter and other skincare products. “We saw an opportunity to meet a gap in the market for natural skincare products. With hard work and consistency, our products now have a loyal customer base.”

The Value of Cooperatives: A Path to Growth

Next, the conference panel focused on “Becoming a Cooperative Entrepreneur,” moderated by GEN Uganda’s Sam Iga. The discussion featured insights from Danstan Kisuule (Y-SAVE), Vincent Makindu (Kasali Farmers’ Cooperative Ltd), and Edward Katende (Uganda Development Forum). They discussed the value of cooperatives in Uganda’s entrepreneurial landscape, particularly how they enable farmers and small business owners to work together to achieve common goals.

Danstan Kisuule spoke about the value of joining a SACCO (Savings and Credit Cooperative Organization) as a business owner. “SACCOs offer a way for entrepreneurs to pool resources, create access to financial services, and reduce individual risks,” he explained.

Vincent Makindu discussed the impact of producer cooperatives, saying, “In my experience, cooperatives help small-scale farmers improve market access and ensure better prices for their goods.”

Edward Katende, from the PDM Secretariat, shared insights on the Parish Development Model (PDM) and its relevance for business owners. “The PDM aims to empower local businesses through improved access to resources and markets,” he noted.

The Zawadi Story: Building a Local Brand

The conference then took a deep dive into branding with Dr. Amaza Emmanuel Tali, who shared the story of building Zawadi, a well-known Ugandan brand. “Building a local brand requires authenticity, consistency, and an understanding of the local market’s needs,” Dr. Tali stated. He emphasized that the key to Zawadi’s success was its strong local roots, which helped it resonate with Ugandans, making it a household name.

The Entrepreneur’s Perspective: Running a Family Business

Jaffer Azhar, Managing Director of Fairway Hotel & Spa, took the stage to discuss the challenges and rewards of running a family business through generations. “As a fourth-generation Ugandan entrepreneur, I’ve seen how valuable it is to build on the legacy of those who came before us. But it’s also crucial to innovate and adapt to the changing times,” said Azhar. Under his leadership, Fairway Hotel & Spa has become one of Uganda’s leading hospitality establishments, expanding to include Boss Burger, Sambiya River Lodge, and Coco Beach Club Entebbe.

Inspiring Economic Growth: Government and Policy Support

The official opening session, led by Minister of State for General Duties, Henry Musasizi, underscored the government’s role in fostering a conducive environment for entrepreneurship. “The government is committed to driving policies that encourage innovation and support entrepreneurs at all stages of their journey. Together, we will build an ecosystem that enables businesses to thrive,” Musasizi said.

Following the opening, Mr. Joseph Enyimu the Commissioner from MoFPED discussed the importance of the ATMS (Agri-industrialization, Tourism, Minerals & Services) initiative, emphasizing its potential for economic diversification and creating opportunities for entrepreneurs in Uganda.

Inspiring Panel: Stories of Success and Resilience

The “Inspire Panel,” moderated by Rosemary Mutyabule of Enterprise Uganda, featured renowned business leaders such as Dr. Maggie Kigozi, Dr. and Mrs. Senoga from MIC Imaging Centre. Dr. Kigozi, a successful investor and educator, shared her insights on navigating the challenges of business growth and development. “Investing in businesses is about looking for sustainable solutions to global challenges. Innovation is the backbone of entrepreneurship,” she said.

The session closed with a panel discussion on surviving post-COVID-19 challenges, moderated by Frank Fayo Nyakahuma of HEDGE. Dr. Barbara Ofwono shared her experience running Victorious Schools, offering valuable lessons in resilience and adaptability in business.

Compliance Panel: Navigating Legal and Regulatory Challenges

The Compliance Panel, moderated by Alinda Linda Ikanza of Amber Advocates/BNI, addressed the legal and regulatory aspects of entrepreneurship. The panel included CPA Christopher Kakande – Partner Kalinda & Associates Certified Advocates, Daniel Nangalama from UNBS, Barbara Kasekende from UDB, and Catherine Poran from Stanbic Incubator. “Entrepreneurs must be well-versed in the legal framework to ensure compliance and sustainable growth,” emphasized CPA Christopher Kakande – Partner Kalinda & Associates Certified Advocates. The panel provided practical advice on navigating Uganda’s regulatory landscape.

Q&A and Networking: Fostering Collaboration

The conference concluded with a lively Q&A session led by Charles Ocici, the executive Director of Enterprise Uganda, where attendees had the opportunity to interact with the speakers and panelists, clarifying doubts and discussing further opportunities. The day wrapped up with a networking session, allowing participants to connect, collaborate, and explore potential partnerships.